Sensefuel

By Sensefuel

AI-powered ecommerce search, recommendations, and merchandising that adapt results to each shopper's intent.

Ecommerce SearchProduct DiscoveryProduct RecommendationsAI Merchandising
Overview

What is Sensefuel?

Sensefuel is an AI platform for ecommerce search, product discovery, and merchandising. It analyzes clicks, searches, and browsing behavior to predict shopper intent and adjust search results, category rankings, and recommendations in real time, without collecting personal data. Modules cover semantic search with autocomplete, conversational assistance, recommendations, and automated category sorting, while merchandisers keep control of promotions and business rules. Online retailers and ecommerce teams across Europe use Sensefuel to improve search conversion.

Best for
Online RetailersEcommerce ManagersMerchandising TeamsCRO ManagersDigital Marketing Teams
Product snapshot
Category
Data Discovery & Exploration
Best for
Ecommerce site search
Deployment
Cloud
Free trial
Contact vendor
Integrations
Shopify, Salesforce Commerce Cloud, Magento
AI features
Yes
Key features

Key features of Sensefuel

Semantic site search

Handle natural language, typos, synonyms, and attributes in shopper searches.

Dynamic autocomplete

Suggest products and queries as shoppers type in the search bar.

Personalized recommendations

Show product recommendations matched to each shopper's browsing context.

Automated category sorting

Rank products on category pages based on predicted purchase intent.

Conversational shopping assistant

Guide shoppers to products through an AI-driven conversational interface.

Merchandising controls

Set promotions, highlights, and business rules alongside automated rankings.

Reviews

Sensefuel reviews

20 reviews

Overall

4.4/5

  • Ease of use4.5/5
  • Features4.2/5
  • Value for money4/5
  • Customer support4.6/5

What users like

  • Easy setup and onboarding
  • Relevant, personalized search results
  • Responsive support and account team
  • Intuitive back office for merchandisers

What users dislike

  • Ranking logic hard to interpret
  • Visual customization costs extra
  • Back office navigation feels awkward
  • Struggles with technical product catalogs

Lucas V.

E-merchandiser

“Liked the intuitive interface, improved site navigation and revenue, and responsive support. Found visual customization requires extra spending, even on the top contract.”

Maxime F.

Responsable Marketing Digital

“Liked how easy it is to manage and to work on with internal teams. Found it struggles with technical products and that searches are sometimes too broad.”

Olivier B.

Analytics and Emerchandising manager

“Liked the intuitive interface, relevant suggestions, and good support. Found the ranking logic hard to understand and the depth of ranking analysis limited.”

Céline Z.

Responsable Pricing et Marchandising

“Liked the support and account follow-up, easy onboarding, and simplified back office. Found dashboards hard to interpret and some merchandising features, such as strategy duplication, missing.”

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Integrations

Sensefuel integrations

Sensefuel works with most ecommerce platforms through a front-end layer or its API. Named integrations include Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), PrestaShop, SAP Hybris, commercetools, Oracle, and WooCommerce, and it also supports headless and custom architectures. Product catalogs are imported into the platform, and some customers supply them through a feed manager such as Lengow. Search requests run on Sensefuel's infrastructure rather than the retailer's own servers, and the service handles around 10 million queries a day. Merchandisers manage rules, promotions, and reporting from a back office that sits alongside the existing storefront.

FAQ

Frequently asked questions about Sensefuel