What is Stract used for?

Stract extracts advertising and analytics data from platforms like Google Ads, Facebook Ads, and TikTok Ads into Google Sheets for reporting.

Who should use Stract?

Stract suits marketing agencies, performance marketers, paid media teams, and analysts who build campaign reports and dashboards in Google Sheets.

Does Stract offer a free trial?

Yes. Stract offers a free trial through its Google Sheets add-on, letting teams test connectors before choosing a paid plan.

Can Stract refresh data automatically?

Yes. Stract can schedule daily data refreshes so imported advertising and analytics tables in Google Sheets stay current without manual exports.

What are the best alternatives to Stract?

Popular alternatives to Stract include Supermetrics, Windsor.ai, Adveronix, and Funnel, depending on connector coverage, destinations, and budget.

Stract Reviews, Features & Alternatives

Overview

What is Stract?

Stract is a marketing data extraction tool that pulls advertising and analytics data into Google Sheets. It connects to sources such as Google Ads, Facebook Ads, Facebook Insights, TikTok Ads, and Google Analytics, and can refresh imported tables on a daily schedule. Marketing agencies, performance marketers, and analysts use Stract to replace manual exports, feed dashboards in tools like Looker Studio, and report campaign results as a lower-cost alternative to larger connector tools.

Best for

Marketing AgenciesPerformance MarketersMarketing AnalystsPaid Media TeamsSmall Businesses

Product snapshot

Category: Data Extraction & Collection
Best for: Marketing agencies
Deployment: Cloud
Free trial: Yes
Integrations: Google Ads, Facebook Ads, TikTok Ads
AI features: No

Key features

Key features of Stract

Ad platform connectors

Extract campaign data from Google Ads, Facebook Ads, and TikTok Ads.

Google Sheets add-on

Run imports directly inside Google Sheets from the Workspace Marketplace.

Scheduled daily refresh

Keep imported tables current with automatic daily data updates.

Social insights data

Pull Facebook page insights alongside paid campaign performance metrics.

Dashboard-ready tables

Structure data for dashboards built in Looker Studio or Sheets.

API access

Use the API to aggregate and publish extracted marketing data.

Reviews

Stract reviews

1 review

Overall

5.0/5

Ease of use4/5
Features5/5
Value for money5/5
Customer support5/5

What users like

Lower cost than Supermetrics
Covers data needs across platforms
Helpful and responsive support
Flexible plans without exchange-rate fees

What users dislike

Interface less intuitive than competitors
Pricing details not published
Destinations focused on Google Sheets
No built-in AI analysis

Renan V.

CEO

“Liked using it as a lower-cost Supermetrics alternative that covers data extraction from various platforms, along with its flexibility and support. Found the interface and data operations less straightforward than other tools.”

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Alternatives

Top Stract alternatives

Supermetrics
Best for
Marketing data pipelines
Why choose it
Wide connector library and many destinations
View Supermetrics
Windsor.ai
Best for
Multi-channel marketing attribution
Why choose it
Affordable connectors with attribution reporting
Adveronix
Best for
Google Sheets ad reports
Why choose it
Simple ad data imports into Sheets
Funnel
Best for
Enterprise marketing data hub
Why choose it
Centralized data with transformation and exports
View Funnel

Integrations

Stract integrations

Stract runs as a Google Workspace Marketplace add-on, so its main destination is Google Sheets, where imported tables can feed dashboards in Looker Studio or other tools that read spreadsheets. On the source side, Stract connects to Google Ads, Facebook Ads, Facebook Insights, and TikTok Ads, and its permissions include Google Analytics access for web analytics data. The vendor says more marketing tools are supported beyond these core connectors. Users can schedule daily refreshes so campaign tables stay current without manual exports, and an API is available for aggregating and publishing extracted data. Agencies often use it to consolidate client ad accounts into shared reporting sheets.

FAQ

Stract