What is TraceDock used for?

TraceDock is used to collect website analytics through first-party, server-side tracking and recover data blocked by ad blockers or browsers.

Who should use TraceDock?

Digital marketers, ecommerce teams, and analysts who rely on Google Analytics and Google Ads data for attribution and reporting.

How much does TraceDock cost?

TraceDock was listed with a basic plan starting at about 99 euros per month. Current pricing should be confirmed with the vendor.

Does TraceDock work with Google Analytics?

Yes. TraceDock sends recovered pageview and conversion data to Google Analytics 360 and Google Ads.

What are the best alternatives to TraceDock?

Alternatives include Stape, Google Tag Manager Server-Side, Taggrs, and JENTIS for server-side and first-party tracking.

TraceDock Reviews, Features & Alternatives

Overview

What is TraceDock?

TraceDock is first-party data collection software that uses server-side tracking to recover marketing data lost to ad blockers and browser tracking prevention, with a stated recovery of up to 30% of missing data. It sends visitor, pageview, and conversion data to analytics and ad platforms while aiming to respect privacy rules. Marketing teams, ecommerce businesses, and analysts use TraceDock to improve attribution accuracy and campaign reporting in tools such as Google Analytics.

Best for

Digital MarketersEcommerce TeamsWeb AnalystsPerformance MarketersMarketing Agencies

Product snapshot

Category: Data Discovery & Exploration
Best for: Server-side web tracking
Deployment: Cloud
Free trial: Contact vendor
Integrations: Google Analytics 360, Google Ads
AI features: No

Key features

Key features of TraceDock

First-party tracking

Collects website data through your own domain instead of third parties.

Ad blocker recovery

Recovers analytics data otherwise lost to ad blockers and browser limits.

Conversion tracking

Records conversions so campaigns are credited more accurately.

Multi-touch attribution

Assigns credit across the touchpoints that lead to a conversion.

Real-time dashboards

Shows visitor and pageview activity as it happens.

API access

Provides API access for connecting tracking data to other systems.

Reviews

TraceDock reviews

Overall

Nobody has reviewed

What users like

Recovers data blocked by browsers
Works with Google Analytics 360
Supports conversion and attribution tracking
Clear published monthly starting price

What users dislike

Standalone product status unclear
Narrow set of named integrations
No free version offered
Requires DNS and technical setup

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Alternatives

Top TraceDock alternatives

Stape
Best for
Server-side tagging hosting
Why choose it
Managed hosting for Google Tag Manager
Google Tag Manager Server-Side
Best for
DIY server-side tracking
Why choose it
Free tagging framework run on cloud
Taggrs
Best for
Server-side GTM for SMBs
Why choose it
Simple server-side tagging with EU hosting
JENTIS
Best for
Privacy-focused enterprises
Why choose it
Server-side data capture with privacy controls

Integrations

TraceDock integrations

TraceDock was built to feed recovered first-party data into the analytics and advertising tools marketers already use. Its main documented integrations are Google Analytics 360 and Google Ads, where it forwards pageviews, events, and conversions that client-side tags would miss because of ad blockers or browser tracking prevention. A Magento extension was also offered for ecommerce stores, and an API gives access to tracking data for other systems. Setup typically involves routing tracking through a subdomain of the customer's own website so requests count as first-party. Today the tracking capability appears within the CM.com customer data platform, which connects to Shopify, Salesforce, Magento, and HubSpot.

FAQ

TraceDock